Force War Samsung Display Sino-Japanese Factory Joint Attack AMOLED
- Jan 12, 2019 -

Shanghai Hehui Optoelectronics Co., Ltd. and JOLED are actively investing in the support of mainland China and Japanese official units, and actively expand the investment in organic light-emitting diode (OLED) panel production technology, not only for the current market leader - Samsung Display (SDI) The threat will also shift the OLED panel power sector.


Samsung Display will be threatened in the OLED panel market. China and the Japanese government have successively invested in the establishment of organic light-emitting diode (OLED) companies - Shanghai Hehui Optoelectronics and JOLED, respectively targeting the small and medium-sized active matrix (AM) OLED panel market, and Samsung Display in the AMOLED market. In the meantime, Shanghai Hehui Optoelectronics announced that it will officially start mass production in October 2014.


Force war Samsung display Japanese factory joint attack AMOLED


Japan's Sony, Panasonic, JDI (Japan Display Inc) and Japan's government and public fund industry innovation organization (INCJ) recently announced that they will jointly establish an OLED display panel company JOLED, which is expected to officially start operations in 2015 and will be displayed with Samsung in the future. The medium and large size application market is facing a confrontation.


NPD DisplaySearch research director Xie Zhongli said that compared with the traditional thin film transistor liquid crystal display (TFT LCD), the biggest competitive advantage of AMOLED panel is that it can develop flexible and extremely thin products in the future, and the market opportunities are amazing in the future, thus attracting South Korea. The panel factories in mainland China, Japan and Taiwan are competing for the flag market.


It is reported that JOLED may lock up more than 10 inches of AMOLED panels for research and development in the early stage. Xie Zhongli analyzed that from a technical point of view, Panasonic has patented inkjet printing (Inkjet Printing) technology for the AMOLED light-emitting layer process, so it is more suitable for developing medium and large-sized AMOLED panels.


In fact, in order to master the supply capacity of its own AMOLED panels, the Chinese government also invested in the establishment of the first AMOLED company in 2012, Shanghai Hehui Optoelectronics Co., Ltd.; the company is mainly engaged in the development of smart phones, wearable devices and vehicle displays. Dedicated AMOLED panel. With the success of the AMOLED panel, Samsung has shown that it will face more and more competition in expanding the AMOLED market penetration.


Xie Zhongli believes that the rise of the Samsung brand has led to the squeeze of Japanese brands such as Sony, Panasonic and Sharp, and it will take time for JOLED to achieve mass production of AMOLED panels, so it is still difficult to shake Samsung in the short term. AMOLED panel market position. However, it is expected that Shanghai Hehui Optoelectronics and JOLED will gradually divide the AMOLED market share under the strong resources and subsidies of the Chinese mainland and Japan.


After Sony, Panasonic, JDI and INCJ announced the joint venture to establish JOLED, Shanghai Hehui Optoelectronics also announced that its 4.5-generation AMOLED production line will be mass-produced in the fourth quarter.


Received mobile phone factory orders Shanghai Hehui 4Q mass production


Benefiting from the orders of second- and third-line smart phone brands in mainland China, Shanghai and Huiguang, the first AMOLED supplier in mainland China, are expected to introduce its 4.5-generation line AMOLED panels in mass production in the fourth quarter of 2014, and will be in China with Samsung in the future. The mainland second- and third-line smart phone markets are short-lived. Zhuo Jianhong, head of Shanghai Hehui Optoelectronics Market Sales, said that more and more Chinese mainland smart phone brand products are designed to be adventurous and refined, and have a high acceptance of new technologies. AMOLED is more traditional than traditional thin film. Crystal liquid crystal displays, with higher color gamut and high contrast advantages, can help Chinese smart phone brands to create more distinctive products. Therefore, after its establishment in 2012, Shanghai Hehui Optoelectronics has been working for two years and now has mastered the orders of second- and third-line smart phone brands in mainland China. It is expected that the terminal equipped with the company's AMOLED panel will be available in the market by the end of 2014. device. Zhuo Jianhong pointed out that Samsung's smart phones with AMOLED screens have high visibility and market acceptance in the Chinese mainland market, making many mainland Chinese smart phone brands eager to try AMOLED screens, which will benefit the company's products.