2013 Global OLED (organic light-emitting diode) TV shipments will grow from 3000 units in 2007 to 2.8 million units, with a composite annual growth rate of 212.3%, according to a new study by market research firm Isuppli. From the global sales revenue, 2013 global OLED TV sales will increase from 2 million U.S. dollars in 2007 to 1.4 billion U.S. dollars, composite annual growth rate of 206.8%.
The real impact of OLED display technology on the market also requires overcoming some challenges, Isuppli said. First of all, AMOLED screen manufacturing process is not sufficient. With the enlargement of the display size, the yield loss and the manufacturing loss are more and more large. In addition, OLED display material life still need to improve. AMOLED suppliers cannot guarantee production. OLED TVs, however, have many advantages. OLED TVs do not need backlighting, so they are more power-saving and thinner than other technologies. OLED TV response time is very fast, while watching TV without moving blurred phenomenon. In addition, OLED TVs are more colorful than other technologies.
Sony launched its 11-inch OLED TV set in the Japanese market in December 2007, and first entered the market. Some manufacturers, including Toshiba and Panasonic, are expected to enter the market in 2009.