The 2022 First Eco-Brand Summit, co-hosted by Kantar Group, Caijing magazine and Oxford University's Said Business School, was held in Beijing on Sept 6. At the same time, the 2022 Eco-Brand Certification list and the Eco-Brand Development Report (2022) were released. To indicate (BOE) from around the world to stand out in the nearly hundred enterprises, brand, become the first one of 12 brand to obtain ecological brand certification, and in the "leading" position in the list, for different ecological transition stage of successful cases and practice guidance for the enterprise, brand, provide more iot industry ecological brand new paradigm.
The ecological brand certification as a new brand in the Internet age assessment system, from the user experience, interactive, open synergy to create a win-win, lifelong user value, utility value and social value contribution to the dimension of the five core audience quantitative fusion brand research, brand experts review cases, brand key data review of three methods for assessment, Intuitively and comprehensively evaluate the progress and results of the transformation process from traditional brands to ecological brands. The Eco-Brand Development Report (2022) released at the conference mainly made a systematic analysis and summary of the new development trend of ecological brands in recent years, as well as the challenges and difficulties encountered in the transformation of ecological brands. BOE, as the benchmark case of eco-brand in the report, provides necessary theoretical and practical guidance for the transformation and construction of eco-brand from three dimensions: user experience interaction, open collaboration and social value contribution.
User experience interaction: BOE (BOE) released the first technology brand in China's semiconductor display field in 2021, creating a new era driven by the dual value of "technology + brand". This can not only help consumers easily identify and buy technical excellence, high quality products, but also provide technical and quality endorsement for the end manufacturer's products, effectively fill the value depression in the display parts of the whole machine products, enabling commercial value improvement. Take this opportunity to show off everywhere iot era, indicate (BOE) is also to speed up the pace of transformation of the Internet of things, based on its own core advantages in the field of display, creative "screen of union" development strategy is put forward, based on artificial intelligence, big data, cloud computing and other cutting-edge technology, make the screen integrated more functions, derivative more form, more implanted scenarios, Continue to enable the implementation of various subdivision application scenarios, from the three dimensions of technology, product and market to reshape the value growth model.
Open, collaborative and co-creation: The core of BOE's "Screen of Things" strategy is to rely on its own core resource advantages, aggregate industrial chain and ecological chain capital, and promote the development of the industry and the common progress of ecological participants. In the field of 8K ultra HD industry, BOE (BOE) has three advantages of "early start, excellent technology and wide application", and has been committed to promoting the development, popularization and ecological construction of ultra HD industry. At present, BOE (BOE) 8K Ultra HD display terminal has covered the full series of product lines, such as 75 inches, 98 inches and 110 inches. It has developed 8K professional display products of various sizes and provided 8K professional display for China's first 5G+8K broadcast vehicle. Its 8K ultra HD solution integrating 5G and AI technology has also participated in the 8K direct broadcast of a series of major events and events, including 2022 International Ice and Snow event, CCTV Spring Festival Gala, 70th anniversary celebration, FIBA Basketball World Cup, China Open, etc. Through these practices, it has cooperated with upstream and downstream manufacturers such as communication, video network, codec, playback equipment and whole machine on a global scale, comprehensively constructing 8K ultra HD industrial ecology, and driving the rapid upgrade of key links such as shooting, content, transmission and display. In the field of digital culture industry, BOE (BOE) not only led the development of H.629.1 international standard for digital art display, filling the gap in this field, but also established an industrial alliance based on it. Up to now, the member units of this alliance have exceeded 170. In addition, it has also built an open and sharing platform for digital cultural content. At present, more than 320 authoritative institutions have settled in the platform, displaying and exchanging more than 50,000 pieces of professional artistic content, and driving the vigorous development of ecological chain partners.
Contribution to social value: BOE actively contributes to social responsibility through scientific and technological innovation. In the context of double carbon, 11 of BOE's 16 semiconductor display production lines have won the title of national "Green factory". In March this year, BOE (BOE) Fuzhou 85th generation semiconductor display production line won the highest honor in the global intelligent manufacturing field "Lighthouse Factory". By building a fully automatic production system and an AI-driven energy management system, the green and sustainable development ability has been greatly improved. In addition, BOE electronic price tags and smart retail solutions currently serve more than 30,000 stores in more than 60 countries. As of 2021, the global shipment of nearly 300 million products, 5 billion price changes per year, equivalent to saving 6000 tons of paper, protecting more than 100,000 trees, equivalent to reducing carbon emissions at the same time can absorb 1800 tons of carbon emissions, not long ago more awarded the industry's first carbon footprint assessment report. In the field of public education, BOE (BOE) and China Rural Development Foundation (formerly China Foundation for Poverty Alleviation) jointly launched the "Light Up the Road to Growth" public welfare project to provide smart education solutions for children in remote areas. By supporting the construction of "smart classrooms" in 70 township center schools in Sichuan, Hunan, Shaanxi and other provinces, it has brought digital technology experiences to more than 24,000 students in remote areas.
"BOE (BOE) takes semiconductor display as the core technology, through systematic supply chain management, enables ecological partners such as suppliers, and constantly expands terminal application scenarios, achieves value co-creation with ecological partners through collaborative evolution, and practically creates greater social value." Rong Ke, a professor at Tsinghua University's School of Social Sciences and deputy director of the Institute of Economics, said. At present, BOE has established the business development architecture of "1+4+N+ ecological chain" and continuously deepened its ecological layout in the segmtioned application market of Internet of Things. In the future, under the guidance of the strategy of "Screen of Things", BOE will continue to enrich the connotation of ecological brand, reshape the value growth model, and continuously enable thousands of businesses. Facing the vast iot market with ecological partners, to achieve symbiosis, co-creation and win-win.
