At the same time, OLED(organic light-emitting diode) TV has been recognized as the next mainstream display technology by the industry, which has the characteristics of self-illumination, large viewing Angle, super fast response speed, pure color and energy saving. However, after a period of rapid market introduction,OLED TV's development speed in the Chinese market has slowed down significantly in the past two years, and it has never been able to reach the market popularization period. The main reason is that OLED TV has not been effectively broken through the two barriers of "high price" and "insufficient industrial chain integrity".
The display technology of OLED TV is much more advanced than that of LCD TV. If the above two problems can be solved,OLED TV is bound to "overpower" LCD TV with subgeneration technology and usher in a market explosion period.
LCD TV picture quality is difficult to improve, only self-luminous OLED TV can lead the color TV industry out of the dilemma. The picture quality, the sound quality represents the color TV hardware, the ease-of-use tests the color TV software, the difference decides the color TV product's added value, the derivative new industry. Want to do well in afore-mentioned 3 respects, color TV manufacturer should draw good TV technology development road map, take "new display technology, namely hardware" as the core, with software, difference as auxiliary, carry on market breakthrough.
