Samsung Display is expected to ship 52.2 million flexible OLED panels in the first quarter of this year, accounting for 56.5 percent of the total, Stone Partners said Wednesday. Boe shipped 20.2 million tablets, with an estimated market share of 21.8%; LG Display, on the other hand, shipped 9.3 million units and is expected to have a 10.1% market share.
Samsung display's flexible OLED market share remains the largest, but it is unlikely to occupy more than 60 percent of the mobile flexible OLED market in the future.
Samsung's Display market share fell 3.8 percentage points in the first quarter compared with the same period last year, as BOE and LG Display increased their supply of OLED panels for Apple's iPhone from last year, reducing their share.
But Samsung Display's share of the flexible OLED market fell below 50% in the second quarter of last year.
In response, Stone Partners said Samsung Display attributed the decline in OLED market share to "LG Display and BOE increasing panel supply for Apple's iPhone, as well as sluggish high-end smartphone sales from Oppo, Vivo and Xiaomi."
Samsung Display is supplying panels to Oppo, Vivo and Xiaomi. Stone Partners predicts it will be difficult for Samsung Display to capture more than 60% of the flexible OLED market in the future.
As shown in the chart, BOE's market share in the flexible OLED field has changed significantly since the second quarter of last year and exceeded 20% in the first quarter of this year, narrowing the gap with Samsung Display. The main reason is that OLED was successfully supplied to iPhone 13 last year.
Huaxing supplies 5.1 million flexible OLED panels, ranking fourth in the industry after LG Display. Huaxing supplies panels to Xiaomi, Huawei and Honor. Notably, China Star Optoelectronics and BOE also supply panels for Samsung's smartphones.
Vincino and Tianma rank 5th and 6th respectively in the market share of flexible OLED.
