After the Ministry of Housing and Urban-Rural Development launched the pilot project of the National Smart City in 2012, smart cities quickly received the attention of governments, especially with the widespread popularization of new generation information technologies such as the Internet of Things, the Internet, and cloud computing. It has to flourish. According to relevant data, the investment related to smart city construction in the next 10 years will exceed 2 trillion yuan, and as of 2018, 95% of the sub-provincial cities in the country, more than 500 cities, have clearly proposed or are building smart cities.
Smart city has obviously become another billion-dollar market after the Internet. Faced with such a strong development trend, major LED screen companies are focusing on the development and investment of smart city solution products. Surprisingly, the development momentum is the fastest. In addition to the hot spots such as LED small-pitch display, LED light pole screens and LED advertising machines have also become the focus of the market, attracting major companies to compete for layout. So, what is the highlight of the LED light pole screen and the LED advertising machine, can you seize the vanguard in the craze of smart cities?
Important part of smart street light - LED light pole screen
Street Lights - As one of the main public facilities in urban construction, it plays an important role in the construction of smart cities relative to other public facilities. With the smart LED display street light pole derived from smart city, it is based on street light, combined with WiFi Internet technology, power carrier Internet of Things technology, sensing technology, a practice for smart city construction, the main applications include wisdom. Street lamp integrated management center, intelligent lighting management system, video monitoring system, WiFi coverage system, smart sensing and distribution system, emergency alarm system, charging pile system, users can select different application subsystems for combination application according to actual needs.
Why LED ledger screens and LED advertising machines have developed so rapidly
Wisdom LED light pole screen as a form of digital signage, smart LED light pole screen has remote voice intercom, remote interactive video, remote face recognition, WIFI, weather environment monitoring, remote cluster control and other functions, and the display effect is very " "Intelligent", it can show the excellent experience of full outdoor highlighting and high definition. On the other hand, the intelligent LED light pole screen is also much more convenient to install than the conventional display screen, only the auxiliary of the street light pole can be used, without excessive manpower input, and the intelligent LED light pole screen has synchronous receiving, The characteristics of synchronous playback, therefore, have natural advantages in road guidance, real-time broadcast of road conditions, information release, advertising and other aspects, and post-maintenance is also very simple. It can be seen that the LED light pole screen is an important part of the smart street lamp and an indispensable part in the construction of a smart city.
Advertising shows the best choice - LED advertising machine
In recent years, the advertising industry has been rapidly shuffling, the Internet has become more and more popular, and offline advertising has been difficult to operate. The disorderly competition has led to a large number of advertising spots causing public resentment. A popular saying in the society is “fire prevention and anti-advertising”. With the continuous upgrading of smart city terminal consumption, as a new generation of advertising and information dissemination media for the natural carrier of smart city terminal, LED advertising machine has been on the stage of commercial display with novel and unique and more fashionable attitude, which has attracted much attention from the market.
Why LED ledger screens and LED advertising machines have developed so rapidly
LED advertising machines are appearing in various places in a more popular way. Different from traditional paper advertisements, they are also different from TV publicity. LED advertising machines are novel, unique, concise, generous, and practical. Advantages and features, in a variety of crowded public places, can better attract more consumers to come to understand and purchase products, to achieve the dual effect of consumer and business satisfaction.
The advantages of LED advertising machines in product design are also very obvious. The overall structure of the cabinet is ultra-light and ultra-thin, and it can also provide a variety of cabinet sizes and versatile shapes to help users achieve a variety of creative displays. At the same time, in the design, the outdoor LED advertising machine pursues high-end atmosphere, fashionable and novel, and it is also simple and convenient in operation. It can also carry out intelligent remote monitoring and management through mobile phone tablet and computer boarding, so that everything can be mastered. Therefore, it is no exaggeration to say that the LED advertising machine is the best choice for the advertisement display of high-end shopping malls, shops, chain stores, hotels, banks, exhibitions and other places.
Keeping the door to quality and promoting the development of smart cities
From the above analysis, the advantages of LED light pole screen and LED advertising machine products are more prominent, and it can indeed play a greater role in the construction process of smart cities. However, as the market demand continues to expand, more and more enterprises are beginning to lay out the LED light pole screen and LED advertising machine segmentation field, which has intensified the market competition pressure, leading to the vicious phenomenon of serious product homogenization and low price competition. appear.
For companies with a vision, the line of sight is farther away. Nowadays, the simple price advantage is not enough to support the independent brand to stabilize the market share. It may be more opportunities to improve the quality of the smart LED light pole screen and the LED advertising machine product. Therefore, enterprises should think about how to realize the product “from quantitative to qualitative change”. Conversion. On the other hand, the construction of smart cities has also provided strong technical support for the development of LED displays. For example, emerging technologies such as 3D and VR under the leadership of smart cities are maturing, and integration with LED displays can achieve more possible display effects, providing more comprehensive, accurate and efficient management, applications and services for smart cities.
Nowadays, smart LED light pole screens and LED advertising machine products have been established in every corner of the city, and the products that are lighter, more energy-efficient, smarter, more beautiful and more market-oriented have become the major LED screen enterprises. The development goal, using quality and innovation to lead the new development of smart cities, has contributed to accelerating the development of smart city display systems in major cities in China.
Aug 28, 2018
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Why LED Ledger Screens And LED Advertising Machines Have Developed So Rapidly
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