Due to the intensified market competition, many manufacturers' orders in the fourth quarter of 2015 have been decreasing, but the orders for small and medium-sized OLED panels obtained by Korean panel makers such as Samsung Display and LG Display (LGD) have increased. This is mainly due to the high demand in the high-end smartphone market.
According to South Korea's ET News media report, compared with the shipment of 4 million units in the first quarter of 2015, Samsung's OLED display will increase its number of exports to China in the fourth quarter by six times, mainly due to Huawei's (Huawei Device) and other manufacturers are actively Layout high-end smartphone market.
Demand for high-end smartphones in China has risen
Other Chinese suppliers such as Vivo, Oppo, and ZTE have also made significant contributions to the increase in orders for OLED panels and LCD panels, although Chinese panel makers are beginning to expand into new market capacity, which is bound to lead to Korean manufacturers in the fourth quarter. The small and medium size panel business is running at full capacity.
According to industry estimates, about 30% of smartphones released in 2016 are expected to be equipped with AMOLED panels.
