On the evening of April 22, Liu Jiahu, CEO of Yijia Technology, revealed more information about the new products on Weibo. He said that the new products will use a new customized display. Liu Zuohu further talked about the impact of the screen on the user experience: "The screen is the most human-touch interface that users feel most exposed every day, and a good screen is crucial to creating the best user experience."
The screen is very important for a mobile phone product, Liu Zuohu said: "We invested nearly 100 million yuan in research and development expenses in order to customize a unique display that is unique to one plus. The industry knows that the screen is the most expensive device for mobile phones. One, and the cost of a new product is 2-3 times the cost of the screen used by the ordinary flagship."
One plus has always adhered to the "no burden" product concept, and is committed to building Android flagship boutique mobile phone. One plus has extremely high requirements for all aspects of hardware configuration and software optimization of the product. One plus mobile phone adopts the current top-level configuration in hardware selection, and through software optimization and adjustment to fully release the potential of hardware, soft and hard combination provides users with a light and smooth experience. "Light and smooth" is also a common label on the body of a plus mobile phone.
Liu Zuohu issued a microblog on April 17th: One plus new products will lead the industry into a new era of "fluent" experience, this product is also the "most smooth one plus mobile phone" he used. One plus new products are approaching, Liu Zuohu's new topic on Weibo makes netizens more and more expecting. On April 23, Liu Zuohu will also announce the date of the new product launch on personal microblog, which is worth looking forward to!





