On September 20, Hisense held a new TV press conference and released a new ULEDX reference image -- Hisense U8H Ultra HD TV. As a series of high-end products powered by BOE's ADS Pro technology brand, Hisense U8H is equipped with the unique ADS Pro high-end LCD display technology solution of BOE, which perfectly fits with the picture quality algorithm and adjustment of Hisense chip. With the technical advantages of perfect picture quality from full view and high refresh rate, The visual effects of high-end LCD TV will be upgraded to a new level, bringing the extreme shock experience comparable to OLED TV, and becoming a new benchmark in the industry of high-end flagship TV.
As one of the representative technologies of the first display technology brand in China, ADS Pro high-end LCD display technology solution brings LCD display performance to a new height. The U8H Ultra HD series TV released by Hisense this time is equipped with BOE's ADS Pro display technology solution, which has leading technological advantages such as wide viewing Angle, high color gamut, low reflectance, high contrast and high refresh rate. Through the comprehensive upgrade of visual perception experience, the picture quality standard of high-end TV has been successfully refreshed.
Supported by BOE (BOE) ADS Pro high-end LCD display technology solution, Hisense U8H series can achieve 99% ultra-high color gamut of DCI-P3 and perfectly restore users' sensory imagination with cinema-grade images. 100000:1 dynamic contrast to screen in shining highlight and deep changes freely between pure black, extremely rich scene performance levels and exquisite details, such as watching Star Wars action, even the tiny details can also be present, the dark bring copy is like place oneself the most immersive three-dimensional visual effects. It is worth mentioning that this series of TV can also achieve a 178° ultra-wide Angle of view, which greatly optimizes the color attenuation and color deviation problems of traditional TV when viewing from the side. Whether viewing from the front or the oblique side, it can present the extreme real color performance and bring a full range of original color images.
This series of products is also used to indicate (BOE) of the world's leading low reflection technology, the screen light reflectivity reduced from 5% to 1.28%, making this series of products to further improve the strong light interference resistance, even in the daytime watch will not reflective light point-blank environment, greatly reduce the stimulation of the light reflection to the human eye, Greatly improve the viewing comfort.
In addition to watching movies, competitive entertainment has also become an important application scenario of high-end television. The screen refresh rate of traditional TV products is generally 60Hz, while BOE (BOE) ADS Pro solution can achieve a high refresh rate of 240Hz through HSR super-division and octave technology. When presenting high-speed motion pictures such as sports events and e-sports games, The ultra HD picture with high frame rate greatly alleviates the sense of vertigo caused by the stalling, tearing and dragging of the traditional TV picture. The extremely smooth and flowing experience brings the extremely smooth visual enjoyment to the high-frequency scenes of competitive entertainment and other high-frequency scenes for the second-generation users.
The continuous breakthrough of high-end display technology has brought a strong growth potential for the TV terminal application market. In the first half of 2022, BOE (BOE) shipped 33 million TV display products, accounting for more than a quarter of the global shipments and shipping area, ranking first in the world for many consecutive years (according to Group Wisdom). At present, BOE (BOE) ADS Pro high-end LCD display technology solutions have been fully applied to high-end flagship TVS of domestic and foreign first-line terminal brands, and have been highly recognized and widely praised. In addition, BOE continues to make breakthroughs in the fields of 8K ultra HD TV and ultra high refresh rate esports TV. It has launched a series of top technology products such as 8K Ultra HD TV with the world's highest refresh rate of 288Hz and 4K TV with the world's highest refresh rate of 576Hz, constantly refreshing and defining the highest technical standards in the display industry.
As a leading enterprise in the global display industry, BOE (BOE) is comprehensively building a "Powered by BOE" industrial value innovation ecology through China's first display technology brand, empowering upstream and downstream partners with forward-looking technology research and development and application innovation, and constantly satisfying users' pursuit of high-end technology and extreme experience. Continue to promote the extension of commercial value and new competition, "screen" strength to lead the creation, painting, sharing of brilliant new future.
